How Long Does Gold-Plated Jewelry Last?

Here’s What You Should Know 

Gold-plated jewelry offers the elegance of gold without the high price. At Alex Jewelry, our plating process aims to provide the look and feel of fine jewelry while ensuring durability. 

However, the longevity of your jewely’s shine depends on how you care for it. 

First, What Is Gold-Plated Jewelry? 

Gold-plated jewelry consists of a layer of real gold applied over a base metal like brass or stainless steel. It looks luxurious and feels high quality, while being much more affordable than solid gold. 

We take it a step further by adding an anti-tarnish coating to help maintain the shine and slow down natural fading over time. 

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Does It Lose Its Shine? 

Gold plating is durable but not indestructible. Over time, especially with daily wear, it’s normal for any plated piece to gradually lose some of its original finish. This doesn’t mean your jewelry is low quality; it just requires the same care and attention as any beloved item. 

With the right habits, your jewelry can maintain its beauty much longer than you might think. 

Here's How to Keep It Looking Beautiful: 

• Keep it dry: Avoid contact with water, perfumes, and lotions. 

• Store it right: Use soft pouches or separate compartments. 

• Wipe after use: A quick rub with a soft cloth keeps it clean and fresh. 

• Avoid rough wear: Remove it before the gym, shower, or swimming pool. 

Our Promise at Alex Jewelry 

We don’t just plate and polish; we also protect. Every gold-plated piece you buy from us features a special anti-tarnish coating to improve its durability. We design our jewelry to last, but your care is what keeps it shining. 

Whether you wear it daily or save it for special occasions, treat it with care, and it will reward you. 

Want longer-lasting plating or custom options? 

Ask us about micron plating or other premium finishes when you place your order.